For complex products, effective product strategy is a challenge. Sappington Media works with leading companies in technology, entertainment, and communication to define and position their offerings in competitive market environments. Our strategy expertise is derived from decades of experience in guiding products to market, from consumer streaming services and devices to vendor cloud-based SaaS solutions.
Product Strategy Consulting
Win Investors
Independent TAM Sizing
Reliable, objective calculation of the total addressable market (potential customers) to power your valuation models.
Market Context & Trends
Relevant details about key markets relevant to your business and the forces driving the ecosystem, technology, and customer demand.
Strength / Weakness Analysis
Independent assessment of your product’s strong and weak points as well as how it stacks up against competitor offerings.
Win Customers
Product Definition
Brings your offering into clear focus, including the right value proposition, messaging, and compelling features for customers.
Competitive Positioning
Defines a differentiated position for your offering that will allow you to win market share.
Optimal Target Customers
Identifies the customer segments most likely to want your offering, profiles their characteristics, and reveals their motivation for adoption.
Plan Roadmaps
Trend Analysis
Reveals the trends that will shape tomorrow’s ecosystem, technologies, business models, distribution channels, marketing, customer demand, and competitive landscape.
Gap and Opportunity Analysis
Uncovers unfulfilled customer needs, competitive deficiencies, important innovations, and the paths to logically extend your product lines.