Brett Sappington, Founder and Principal Analyst at Sappington Media, is a well-known thought leader and industry voice in the entertainment and communication industries.
Brett has 25+ years of experience as an analyst, entrepreneur, marketer, and product manager. He led video entertainment research at Interpret and the video and broadband research practice at Parks Associates over the past 15 years. In these roles he authored or co-authored over 80 industry reports and whitepapers and produced award-winning research on video consumers, streaming subscriber growth, and global video distribution. Brett helped market and launch early-market products for VoIP, Wi-Fi, video-over-IP, and other enabling technologies. He is a popular speaker and moderator at global industry events and is often cited by press worldwide.
The Approach
Sappington Media offers a deep understanding of the entertainment, communication, and technology industries, including the trends, disruptions, and evolutions that will shape the future. We leverage years of client, project, and insights experience to help market leaders and emerging innovators boost revenues, capture customers, and win market share.
Your Solution
The keys to finding solutions for your business questions are simple, even when the answer is not. To address your needs, Sappington Media:
Takes the time to understand your unique business and challenges.
Uses a data and hypothesis driven approach.
Focuses on actionable results and plans.
Makes findings easy to understand and apply.
Provides unparalleled transparency, responsiveness, communication, and collaboration.