Why all of the glowing reviews for questionable products? That's what the US Federal Trade Commission wants to know...and stop. This week the FTC set final rules to fight the rise of fake reviews and testimonials appearing on review and retail sites. This article discusses the impact on e-commerce, influencers, and the use of AI in advertising.

How fast will FAST catch on in the UK? Xumo is the latest to test the waters, but is the slow adoption compared to the US market an indication of headwinds or simply untapped growth? Let’s see what the data says.

Sports fans may not tune into “Olympic” sports on a regular basis, but they have certainly shown up for the Paris Olympic Games, particularly via streaming. NBCUniversal and Warner Bros. Discovery report record streaming figures. What does it mean for the future of sports streaming?

Sports is one of those areas in life where outcomes can be, at the same time, shocking but not unexpected. Amazon winning a share of NBA broadcast rights? We have all seen this wave coming for a while. Yet, the fall of Warner Bros. Discovery from 40-year NBA partner to bystander is indeed shocking. This outcome speaks to fundamental shifts in the industry and is a case study (or cautionary tale) for the future of sports rights negotiations.

Have you noticed a jump in the number of movies and TV series that are now emerging on services other than the one that originally produced it? Shouldn’t be a surprise. Revenue-hungry content producers are loosening the Scrooge-like hold they’ve held on their branded content for their own streaming offerings.

Lessons from the 2024 NAB Show