Sports fans may not tune into “Olympic” sports on a regular basis, but they have certainly shown up for the Paris Olympic Games, particularly via streaming. NBCUniversal and Warner Bros. Discovery report record streaming figures. What does it mean for the future of sports streaming?

Sports is one of those areas in life where outcomes can be, at the same time, shocking but not unexpected. Amazon winning a share of NBA broadcast rights? We have all seen this wave coming for a while. Yet, the fall of Warner Bros. Discovery from 40-year NBA partner to bystander is indeed shocking. This outcome speaks to fundamental shifts in the industry and is a case study (or cautionary tale) for the future of sports rights negotiations.

Lessons from the 2024 NAB Show