Brett Sappington Brett Sappington

Will New FAST Services Draw UK Viewers?

How fast will FAST catch on in the UK? Xumo is the latest to test the waters, but is the slow adoption compared to the US market an indication of headwinds or simply untapped growth? Let’s see what the data says.

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Brett Sappington Brett Sappington

Virtual Gold: New Olympic Streaming Records Set in the US and Europe

Sports fans may not tune into “Olympic” sports on a regular basis, but they have certainly shown up for the Paris Olympic Games, particularly via streaming. NBCUniversal and Warner Bros. Discovery report record streaming figures. What does it mean for the future of sports streaming?

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Brett Sappington Brett Sappington

Warner Bros. Discovery and its NBA Jam

Sports is one of those areas in life where outcomes can be, at the same time, shocking but not unexpected. Amazon winning a share of NBA broadcast rights? We have all seen this wave coming for a while. Yet, the fall of Warner Bros. Discovery from 40-year NBA partner to bystander is indeed shocking. This outcome speaks to fundamental shifts in the industry and is a case study (or cautionary tale) for the future of sports rights negotiations.

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Streaming, Licensing Brett Sappington Streaming, Licensing Brett Sappington

Are the Content Vaults Opening?

Have you noticed a jump in the number of movies and TV series that are now emerging on services other than the one that originally produced it? Shouldn’t be a surprise. Revenue-hungry content producers are loosening the Scrooge-like hold they’ve held on their branded content for their own streaming offerings.

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