No Faking! Click If You Love The FTC’s New Review Rules
Why all of the glowing reviews for questionable products? That's what the US Federal Trade Commission wants to know...and stop. This week the FTC set final rules to fight the rise of fake reviews and testimonials appearing on review and retail sites. This article discusses the impact on e-commerce, influencers, and the use of AI in advertising.
Warner Bros. Discovery and its NBA Jam
Sports is one of those areas in life where outcomes can be, at the same time, shocking but not unexpected. Amazon winning a share of NBA broadcast rights? We have all seen this wave coming for a while. Yet, the fall of Warner Bros. Discovery from 40-year NBA partner to bystander is indeed shocking. This outcome speaks to fundamental shifts in the industry and is a case study (or cautionary tale) for the future of sports rights negotiations.