No Faking! Click If You Love The FTC’s New Review Rules
Why all of the glowing reviews for questionable products? That's what the US Federal Trade Commission wants to know...and stop. This week the FTC set final rules to fight the rise of fake reviews and testimonials appearing on review and retail sites. This article discusses the impact on e-commerce, influencers, and the use of AI in advertising.
Will New FAST Services Draw UK Viewers?
How fast will FAST catch on in the UK? Xumo is the latest to test the waters, but is the slow adoption compared to the US market an indication of headwinds or simply untapped growth? Let’s see what the data says.
Virtual Gold: New Olympic Streaming Records Set in the US and Europe
Sports fans may not tune into “Olympic” sports on a regular basis, but they have certainly shown up for the Paris Olympic Games, particularly via streaming. NBCUniversal and Warner Bros. Discovery report record streaming figures. What does it mean for the future of sports streaming?